Content tags, on the other hand, are a great way to navigate websites. In fact, this type of tag often appears as a hyperlink that users can click on to view other content in the system that contains the tag.
These are used within the content management system, say, Drupal, to organize, filter, and relate content for end-users. These tags can be applied in a few different ways, depending on the system that is using them. Some systems will allow for the creation of highly controlled tagging lists that content providers can choose terms from. Other systems may supply a free-tagging method, where users just type in terms.
Some systems allow for both methods. Although you can optimize your content based on its type, you might also want to view content based on what it is about. Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website. There are nine steps given which you can follow to classify your content hassle-free and increase your site visibility.
This is the most common and useful benefit of taxonomy- as it facilitates search and discovery in knowledge-driven and Drupal-powered organizations; leading to improved discovery layers including search, related content, and personalization so that it can work across various content repositories and even multiple organizations. In the end, the objective is to empower users and knowledge workers so that they can quickly find what they need.
Search is essential for their productivity and taxonomy can ensure it to a great extent. There are many nodes and specific content that only certain members with the organization are allowed to edit.
Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site. This ensures high flexibility to developers as they can also modify the content which the public can view.
It can also help in reaching new audiences and reinforcing your message. Obviously, a taxonomy can also move by continuously evolving in line with the needs of the organization. Use clear, consistent tagging throughout your organization to provide a uniform experience to the customers.
Marketing and sales team should use the same taxonomy terms to tag content. Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content. Users find it informative when tags are marked appropriately. Source: business2community. Find out which assets need more detailed tagging for say, only those that will live on the site for a long time and which can have more general tagging as they will change often e.
A tag associated with a topic having a plethora of information within it is likely to keep a reader more engaged than a tag that has only one or two pieces of content. So, before creating a new tag, ensure that you have ample amount of content that could be tagged the same way.
Use keyword planner tool to check SERPs and find out what keywords do users use to search the content- is it the acronym, plural construction, or spelled out version.
The Power Tagging module is linked with thesaurus or taxonomy to interpret content and its concepts in Drupal. Users can easily curate all suggested tags at one place or can even compile collections of Drupal content nodes to create a semantic index. This makes search more comfortable than ever before. Available for - Drupal 8 Not covered by Security Advisory. This Drupal module provides context for content items by displaying a view block with links to other similar content.
The similarity is defined as per the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabulary for a site as well as similarity within all vocabularies. Good search engine optimization practices bring organic traffic to the website.
And so this module helps in updating the heading tag at the top of the taxonomy term page so that it appears on top in SERPs. This is the only module that lets you control the title individually for every term. Enterprises should add more user-friendly, keyword-rich, and describing words to this heading element. These are examples of non-semantic HTML elements.
They serve only as holders to convey to the browser how the content should be displayed. They give no information about the role the content they contain plays on the page. These are semantic elements. To screen readers and search engine bots, each element defines the role of the content contained within their tags.
For sighted users, when a page is well designed visually, it is easy to identify the various parts of a web page at a glance. Headers, menus, and hopefully the main content are all immediately visually apparent. Now imagine you are blind. For them, the visual clues are phenomenally difficult to see and understand — they need your help. If you can successfully communicate to Google and Bing which part of the page is the header, which is the footer, and which is for navigation, they will thank you.
Most importantly, by telling them which is the most important content, you give them an explicit instruction to prioritize that content. For users who are blind or visually impaired and rely on screen readers to verbally describe what is on a page, proper use of HTML5 semantic elements will allow screen readers to more accurately communicate your content by making the visual audible.
It is vital to embrace this newer version of HTML so you can make your content accessible to all possible site visitors. Semantic HTML5 is one of those seemingly small details that hits right at the core of indexing that is often underestimated. Accurately implemented semantic HTML5 gives a big helping hand to the indexing algorithms used by Googlebot and Bingbot. It gives them a better understanding and confidence in their understanding of your content, which helps them to index your content better, which in turn helps your SEO efforts.
When Googlebot and Bingbot store the crawled pages in their index, they add a rich layer of annotation. It is that annotative layer that the ranking algorithms use to find and extract content from individual webpages. Richer and more accurate annotation makes for better findability and increases the chances of any given piece of content being considered for ranking by the algorithms.
So, the correct use of semantic HTML5 gives your content an advantage in the selective process that is right at the foundation of ranking. It increases the chances that the ranking algorithms will select your content as a candidate for ranking in the first place. But sub navigation menus elsewhere on the page could also get one.
There should be only one per page. For example, a blog post. It might include contact information and some site navigation. This clear delimitation and explicit attribution of roles to each part of the content makes the page much clearer and easier to index correctly for Google and Bing.
Here we have simply defined what role each part of the page plays. When you start applying HTML5, this is a safe place to start - header, nav, main, footer. Super simple example with the most important elements: header, footer, nav, and main. An inaccurate implementation sends conflicting and confusing signals, which will make things worse, not better.
A simple and correct implementation is already a big step forward in your communication with Google and Bing. Is my local business showing up on Google? Is my content fast and easy to access on all devices? Is my website secure? Help Google find your content The first step to getting your site on Google is to be sure that Google can find it.
Tell Google which pages you don't want crawled For non-sensitive information, block unwanted crawling by using robots. Avoid: Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site.
Allowing URLs created as a result of proxy services to be crawled. For sensitive information, use more secure methods A robots. Help Google and users understand your content Let Google see your page the same way a user does When Googlebot crawls a page, it should see the page the same way an average user does. We also offer daily baseball news and events. Accurately describe the page's content Choose title text that reads naturally and effectively communicates the topic of the page's content.
Using default or vague text like "Untitled" or "New Page 1". Use the meta description tag A page's meta description tag gives Google and other search engines a summary of what the page is about.
What are the merits of meta description tags? Accurately summarize the page content Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result. Avoid: Writing a meta description tag that has no relation to the content on the page.
Using generic descriptions like "This is a web page" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the document into the meta description tag. Use unique descriptions for each page Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain for example, searches using the site: operator.
Avoid: Using a single meta description tag across all of your site's pages or a large group of pages. Use heading tags to emphasize important text Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.
Imagine you're writing an outline Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Avoid: Placing text in heading tags that wouldn't be helpful in defining the structure of the page. Erratically moving from one heading tag size to another. Use headings sparingly across the page Use heading tags where it makes sense.
Avoid: Excessive use of heading tags on a page. Very long headings. Using heading tags only for styling text and not presenting structure. Add structured data markup Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. You can mark up many business-relevant entities: Products you're selling Business location Videos about your products or business Opening hours Events listings Recipes Your company logo, and many more See a full list of supported content types.
Check your markup using the Rich Results Test Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. Avoid: Using invalid markup. Use Data Highlighter and Markup Helper If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter , which is a tool integrated in Search Console that supports a subset of content types.
Avoid: Changing the source code of your site when you are unsure about implementing markup. Keep track of how your marked up pages are doing The various Rich result reports in Search Console shows you how many pages on your site we've detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. Avoid: Adding markup data which is not visible to users.
Creating fake reviews or adding irrelevant markups. Manage your appearance in Google Search results Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more.
Organize your site hierarchy Understand how search engines use URLs Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Navigation is important for search engines The navigation of a website is important in helping visitors quickly find the content they want.
Plan your navigation based on your homepage All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Using breadcrumb lists A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
Create a simple navigational page for users A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site.
Avoid: Creating complex webs of navigation links, for example, linking every page on your site to every other page. Going overboard with slicing and dicing your content so that it takes twenty clicks to reach from the homepage. Use text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.
Avoid: Having a navigation based entirely on images, or animations. Requiring script or plugin-based event-handling for navigation. Create a navigational page for users, a sitemap for search engines Include a simple navigational page for your entire site or the most important pages, if you have hundreds or thousands for users. Avoid: Letting your navigational page become out of date with broken links. Creating a navigational page that simply lists pages without organizing them, for example by subject.
Show useful pages Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Avoid: Allowing your pages to be indexed in search engines make sure that your web server is configured to give a HTTP status code or—in the case of JavaScript-based sites—include the noindex tag when non-existent pages are requested. Blocking pages from being crawled through the robots.
Providing only a vague message like "Not found", "", or no page at all. Using a design for your pages that isn't consistent with the rest of your site. Simple URLs convey content information Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content. Use words in URLs URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site.
Choosing generic page names like page1. Using excessive keywords like baseball-cards-baseball-cards-baseballcards. Create a simple directory structure Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Avoid: Having deep nesting of subdirectories like Using directory names that have no relation to the content in them.
Provide one version of a URL to reach a document To prevent users from linking to one version of a URL and others linking to a different version this could split the reputation of that content between the URLs , focus on using and referring to one URL in the structure and internal linking of your pages.
Avoid: Having pages from subdomains and the root directory access the same content, for example, domain. Optimize your content Make your site interesting and useful Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
Know what your readers want and give it to them Think about the words that a user might search for to find a piece of your content. Write easy-to-read text Users enjoy content that is well written and easy to follow.
Avoid: Writing sloppy text with many spelling and grammatical mistakes. Awkward or poorly written content. Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can't read it.
Organize your topics clearly It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Avoid: Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation. Create fresh, unique content New content will not only keep your existing visitor base coming back, but also bring in new visitors.
Avoid: Rehashing or even copying existing content that will bring little extra value to users. Having duplicate or near-duplicate versions of your content across your site.
Optimize content for your users, not search engines Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Avoid: Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users. Having blocks of text like "frequent misspellings used to reach this page" that add little value for users. Deceptively hiding text from users , but displaying it to search engines. Act in a way that cultivates user trust Users feel comfortable visiting your site if they feel that it's trustworthy. Make expertise and authoritativeness clear Expertise and authoritativeness of a site increases its quality.
Avoid: Providing insufficient content for the purpose of the page. Avoid distracting advertisements We expect advertisements to be visible. Avoid: Putting distracting advertisements on your pages.
Use links wisely Write good link text Link text is the visible text inside a link. Choose descriptive text Write anchor text that provides at least a basic idea of what the page linked to is about. Avoid: Writing generic anchor text like "page", "article", or "click here". Using text that is off-topic or has no relation to the content of the page linked to. Using the page's URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website's address.
Write concise text Aim for short but descriptive text-usually a few words or a short phrase. Avoid: Writing long anchor text, such as a lengthy sentence or short paragraph of text. Format links so they're easy to spot Make it easy for users to distinguish between regular text and the anchor text of your links.
Avoid: Using CSS or text styling that make links look just like regular text. Think about anchor text for internal links too You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Avoid: Using excessively keyword-filled or lengthy anchor text just for search engines. Creating unnecessary links that don't help with the user's navigation of the site. Be careful who you link to You can confer some of your site's reputation to another site when your site links to it.
Combat comment spam with nofollow To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Automatically add nofollow to comment columns and message boards Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this.
Avoid: Using CSS to display images that you want us to index. Use the alt attribute Provide a descriptive filename and alt attribute description for images. Use brief but descriptive filenames and alt text Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive.
Avoid: Using generic filenames like image1. Writing extremely lengthy filenames. Stuffing keywords into alt text or copying and pasting entire sentences. Supply alt text when using images as links If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Avoid: Writing excessively long alt text that would be considered spammy. Using only image links for your site's navigation.
Help search engines find your images An Image sitemap can provide Googlebot with more information about the images found on your site. Make your site mobile-friendly The world is mobile today. Choose a mobile strategy There are multiple ways of making your website mobile ready and Google supports different implementation methods : Responsive web design Recommended Dynamic serving Separate URLs After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages.
Configure mobile sites so that they can be indexed accurately Regardless of which configuration you choose to set up your mobile site, take note of these key points: If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile or has an equivalent page that's formatted for mobile. This helps Google accurately serve mobile searchers your content in search results. Keep resources crawlable.
Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser.
In other words, we may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers. Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos.
Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience.
Provide full functionality on all devices. Mobile users expect the same functionality—such as commenting and check-out—and content on mobile as well as on all other devices that your website supports.
In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata—such as titles, descriptions, link-elements, and other meta-tags—on all versions of the pages. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.
Best Practices Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices. If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable. For more information, see Google's mobile-friendly guide.
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