The licence allows Twitter to make content available "to other companies, organizations or individuals who partner with Twitter for the syndication, broadcast, distribution or publication of such Content on other media and services". It adds: "Such additional uses by Twitter , or other companies, organizations or individuals who partner with Twitter, may be made with no compensation paid to you with respect to the Content that you submit, post, transmit or otherwise make available".
Facebook : You own all of the content and information you post on Facebook, and can control how it is shared through your privacy and application settings. However, when you use Facebook you give it the right to use information "in connection with the services and features we provide to you and other users like your friends, our partners, the advertisers that purchase ads on the site, and the developers that build the games, applications, and websites you use".
Instagram — The small print is set to change on 16 January The site has committed to reviewing the new terms which currently say that while you still own your content, you grant Instagram "a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service". Flickr : Flickr is owned by Yahoo! Unfortunately, no. You might start out with a hobby, posting your outfit of the day, and as a result of your personality and cuteness, turn a blog into a full-time business if you can keep up a following and be on trend.
Deepfake is AI-based technology that allows individuals to produce or alter content such as video or audio, generating realistic visual or audio that never actually took place. However, as machine learning techniques improve, it will potentially become harder for social media algorithms to detect the more realistic and convincing deepfakes. Very probably not. If you really want to keep your essays, movies, and photos safe from misuse, then your best bet is to keep them offline, or host them on your own, paid-for, web hosting.
Alternatively find a service with terms and conditions you are happy with. The answer of who owns your content is actually very simple: You do. The A. In fact, proprietary systems can and often do rapidly descend into chaos. However, in the WordPress ecosystem, you can find numerous managed platforms that take care of the technical aspects of your website without affecting your data ownership.
And you retain complete control of your data, your product and your code. In fact, managed platforms like WordPress VIP and WP Engine are often our number one recommendation for businesses that want to stay in control of their future growth and avoid getting caught in the weeds of continual tech battles.
A guide for growing publishers. The topic of ownership is fraught with debate and uncertainty. This means relying less on third-party tools, and building an owned media ecosystem that keeps your content and audience data, safely in your hands. Vivek: All right. Hello, and welcome to yet another episode of Own Thy Audience. Hi, Ben. Vivek: So, a quick introduction for Ben. He speaks passionately about WordPress and the ecosystem.
All right, Ben, is there anything you want to add here? Vivek: Perfect. Who owns your content? The inherent assumption is I, as a content creator would own my content. Why would somebody else own it?
But the internet is a funny place, all sorts of things happen on the internet. Who is this person? Vivek: She had zero recall of who actually is the content creator. Which is what sort of brings us to this ultimate question, of who truly sort of owns the value that is being [inaudible ] through the content.
You also understand technology platforms very well. Ben: Yeah. Like I mentioned before, that sort of the appeal and fascination with open-source technology. So obviously part of that is the content itself, having the ownership and access to that data, but it also scales out a whole bunch of different ways from there. So, if you look at publishing, even from the sense of an individual publisher, an individual writer who wants to create a newsletter or start a blog, through to a publishing business that may have editors and publishers and sub-editors and the whole team that create content and things like that.
Things like commenting is another simple one that we see on even WordPress sites. Ben: And commenting does have some technical challenges in terms of span and user registration, things like that. And the other thing we see sort of, I guess, on the frontier right now is the reduction of value in cookies and businesses like publishers and media who have much longer term traffic patterns with customers starting to collect and understand that data themselves, rather than relying on third party ad networks or social media platforms, or whatever else to come back with that information to build that first party data that you can do things with yourself.
Ben: You can use it to sell ads better. You can use it to target content better subscriptions, you name it. Vivek: Okay. So there is zero party data, there is first party, second party, and third party.
What exactly does this mean? Just break it down for our listeners. Ben: Sure. So first party data is essentially the best data you can get. So big bot networks and traffic networks will say this user, whoever they may be, is visiting these sorts of sites or this sort of category, and they start to build some data.
They use an iPhone, or they use an Android, and start to build data on that. Third party data is where you can kind of interact with a vendor who owns that data, and try and do things with that, and you see that most commonly with things like programmatic ad display.
And second party data, which is probably the less common bit of both, is companies that have already done that collection of data. So, can I supplement my own data with second party data?
And I think anyone in publishing and content are uniquely qualified to capture that, because unlike B2B marketing and things like that, you have people who are visiting frequently for long, long periods of time. If you read a particular online news site, you may be visiting one, two, three times a day for years and years and years.
Vivek: Right. And so you explained first party, second party, third party. And then there is this new concept, called zero party data. What does that sort of imply? So I think that browsers like Chrome are looking to drop that in the next couple of years, is forcing people to think differently about how we can supplement data and get access to that sort of traffic data. What are they consuming on a website? How are they consuming on the website, and so on and so forth. The problem that is first party data essentially signifies that, as a publisher, they will directly own that data.
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