Not only is it nice to snack on something while you shop, but the items the store is sampling are usually pretty good and worth purchasing. A helpful staff is a big part of creating a positive grocery store experience. The aisles need to be wide enough for the carts.
One of the biggest mistakes a grocery store can make is setting up its aisles too close together. Having a solid flow is important. Everybody knows you start with dry pantry foods and work your way to the frozen sections, with fresh produce somewhere in between.
Every good grocery store has a natural, intuitive flow to it that helps guide customer traffic. People want to make sure their families are happy and healthy. Not everyone likes to or can shop at Whole Foods, but people do like to see plenty of fresh, healthy options at their neighborhood grocery store.
Long lines are a pain. When these retailers put in new lighting, or expand their produce departments, or take the time to put wine rankings on every bottle of wine in their set, they are making a commitment to serve their shoppers better.
None of these retail stores is brand new, and like any independent retailer, the store is always a work in progress. Second, they are proud of what they serve. From deli to bakery, meat to produce, they take the time to make sure what they do in the store is the best quality you can find anywhere. In their hearts they know they could put their departments up against any national grocer and the shoppers would prefer their meats, produce, muffins, cakes, BBQ, potato salad, and more to anything made by a national chain.
Third, they want to make shopping faster, better, easier. These retailers know that shopping can be a chore for many families, so they invent new ready-meals in deli, or expand pre-cut fruit and vegetables, or print out recipe ideas and post them on the displays, all to help customers make smart choices.
One store even created their own text ordering system to speed up custom deli orders. Fourth, they treat their associates and their customers like they would their family. Their commitment to service infects their staff, creating store associates who truly care about their shoppers—and communities that truly love their IGA stores.
For example, when one of our IGA stores in the northeast suffered a catastrophic fire earlier this week, the neighborhood came out in droves, lit candles, and stood in the parking lot together as a community to show their support for the owner and his family. It made the local news.
When asked if I was surprised by the community response, I was quick to answer no. Our amazing brand and our incredible IGA retailer families create connections that go deeper than just selling cans and boxes. They know that the scent of baking bread or cupcakes can get people to buy more.
Supermarkets use end caps to get people to buy more. Customers often think that because a food item is on a display at the end of the aisle, the price is reduced.
However, end caps drive increased sales, even if the price is the same as usual. They use buy-one-get-one-free specials.
You can then potentially set your store apart by offering same-day delivery or curbside pickup. Actually handling the logistics of grocery delivery or pickup might seem like a challenge for store owners.
However, gig economy based platforms like Roadie offer solutions for managing these functions without having to hire tons of extra employees. If you and your employees take the time to really help employees, get to know them, learn their names and provide really high levels of service, they are much more likely to pay more to shop with your business.
I like how you said that you can change the layout to make it convenient for customers. All rights reserved. Share on Flipboard. Share on LinkedIn. Email this Article. Annie Pilon.
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