The wrong choice could greatly impact your chances of success, whilst the right choice can get your new business off to a much better start. Your domain name will represent your business online and potentially be integrated into your branding.
Although less important than it once was, it can also contribute to your search engine optimisation SEO , and therefore your perfomance on search engines such as Google, Bing, or Yahoo. There was a time when it was very important to have keywords related to your business in the domain name.
For example, as we work with customers in Warwickshire and offer website design services, we could have opted for www. This has the keywords "warwickshire", "website", and "design" in the domain. Domain names like these are referred to as "Keyword Rich Domains". In the days when all search engines, especially Google, placed a higher priority on domain names, keyword rich domains were important for influencing search results.
These days it is far less important to have a keyword rich domain as Google in particular places far less importance on the domain name when ranking websites. Google now strongly favours other factors such as website content, site structure, and freshness of content, rather than a keyword rich domain. When you are choosing a domain name, consider these factors:. Try not to have too many characters. A very long domain name can be confusing and can be mis-spelled. That does not mean that you can't use them, but be careful!
One of our customers has a rather long domain - www. If your preferred domain is not available then be a little creative. Read the latest notice. Discuss with your local domain name registrar whether to transfer your internet presence to another top level domain. Examples include. You may wish to seek advice from your local domain name registrar on whether the terms of your contractual agreement provide for any recourse in the event of withdrawal or revocation of a.
Consider developing a migration plan for services and functions that your. This list is not exhaustive, and you may also wish to consider and address any other areas that depend on your. If you are a UK resident, company or organisation planning to acquire a. Check what you need to do. To help us improve GOV. It will take only 2 minutes to fill in. Cookies on GOV. UK We use some essential cookies to make this website work. Accept additional cookies Reject additional cookies View cookies.
Hide this message. Home Brexit. Part of Brexit: business guidance. Similarly, Japan uses co, ac, ed for schools and go for gov , among others. Web-only backchat : Mike Ashford and Jim Hunter have quibbled about this answer. We don't follow the standard. You are welcome to argue with the International Organization for Standardization and Nominet about this, but it's not my fault.
Why do we use co instead of com?
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